What this topic covers
Marketing has 4 subtopics:
- Identifying and understanding customers
- Segmentation
- The purpose and methods of market research
- The elements of the marketing mix: price, product, promotion and place (4Ps)
GCSE AQA Business
Marketing – GCSE AQA Business revision notes
Revise Marketing for GCSE AQA Business, including Identifying and understanding customers, Segmentation, and The purpose and methods of market research.
Marketing covers Identifying and understanding customers, Segmentation, The purpose and methods of market research, and The elements of the marketing mix: price, product, promotion and place (4Ps) in GCSE AQA Business. 14 lessons in 4 subtopics.
14
Lessons
4
Subtopics
Marketing lessons by subtopic
14 lessons, grouped by subtopic.
Identifying and understanding customers
Segmentation
The purpose and methods of market research
The elements of the marketing mix: price, product, promotion and place (4Ps)
- Pricing Strategies and Influencing Factors (Part 1/2)
- Pricing Strategies and Influencing Factors (Part 2/2)
- Product Differentiation, Life Cycle, and Portfolio (Part 1/2)
- Product Differentiation, Life Cycle, and Portfolio (Part 2/2)
- Promotional Methods and Distribution Channels (Part 1/3)
- Promotional Methods and Distribution Channels (Part 2/3)
- Promotional Methods and Distribution Channels (Part 3/3)
More in this course
Go back to the full GCSE AQA Business topic list, or practise this topic with past-paper questions.
Frequently asked questions
Is this the right Marketing page for my course?
These notes are for GCSE AQA Business. If you are on a different exam board, choose your course from the Business page instead, because the content is not always the same.
What should I do after reading the lessons?
Test yourself without the notes open, then try past-paper questions on the same topic. The questions you get wrong tell you which lesson to go back to.